How about this ad?

It started out so well.

Shape Lock 1

After I finally gained a little traction with Amazon’s lock screen ads for my first book, I hit the jackpot with my first Shape of Secrets ad shown to the right. I got 83,467 impressions, 475 clicks, and sold four books. Wow. Yes, I spent $63.78 doing it, but hey. I spent sixty some dollars selling one book for my first novel. I was making progress.

I’d also tried Amazon’s other choice for advertising, something called a sponsored ad. You don’t write copy for these; you pick either a bunch of key words, or you find other similar books, or you select a sub-genre or two. Then you bid to get your lovely cover displayed in the banner of suggestions that appears any time anyone buys anything on Amazon.

Shape Lock 2

I’d tried a mess of keywords for first book “One of One” and got one impression. That’s right, one. It was a very cheap ($0.22) and highly ineffective experiment. Forget keywords.

So for Shape of Secrets, I looked through Amazon’s suggested sub-genres. One was LGBT Fantasy Fiction. That was a category? Okay, the book is about a young gay man who can alter his appearance to look like anyone, so I guessed it fit. I tried it and got 87,684 impressions, 170 clicks, and sold three books. Hot damn. Yes, I’d spent$63.22 to do it, so I was losing money while Amazon was laughing all the way to the bank, but at least something was happening.

Shape Lock 3

At the start of this endeavor I’d set aside a few hundred dollars for climbing my learning curve as my own advertising exec. At this rate, I was going to be out of a job soon. I decided to dial back my budgets and bids.

Shape Lock 2 (my shorthand for the second Shape of Secrets lock screen ad) got 72,162 impressions, 343 clicks, spent $57.42 and only sold one book. Oops. Looked like the only thing I dialed back was sales. That wasn’t good.

I tried again. For no discernable reason, Shape Lock 3 crashed and burned with 443 impressions, 1 click and no sales. The ad never even had a Kindle Fire version, something I’m still trying to figure out. (Any ideas?)

Shape Lock 4

Curious, I tried almost the same ad again. Shape Lock 4 did almost what I wanted it to do. Except, only did it once.  It got 5,687 impressions, 12 clicks, and sold one book for $3.24. I almost made a profit! If I could get that up to two books, and then do it a hundred times …..

But I can’t.

I’m back to trying new text, targeting smaller groups more specifically, and trying new sub-genre sponsored ads. Is there anyone in this world more hopeful than a self-published author? Possibly not.
For more about my Amazon advertising adventures see “Would this ad work for you?”

Nice to be understood

I don’t usually blog about my reviews, and with good reason. When you ask someone to take hours out of their own life to read something you’ve written, it’s best to let them have their opinion and leave it be.

I know I’ve loved books others don’t like, and missed the charm many found in popular books. Reading is an interaction between the author and the writer, and the two don’t always match up well, even when an intelligent reader comes across a well done story.  We’re all different, right?

Kit 'N KabookleNone-the-less, it made me smile this morning when two reviewers of Shape of Secrets happened to get my style and like what I am trying to do. Mary DeSantis has a blog called Kit ‘N Kabookle, spotlighting books and authors of fantasy, science fiction, mystery/thriller/suspense, romance, and ya. She liked my “thought-provoking and expertly woven tale of the human condition.”

The Reading AddictThe Reading Addict, featuring “some of the books that I have read” loved “the way seemingly unconnected elements are introduced and elaborated on until things start to weave together into a fun and complex set of mysteries”

It wasn’t so much that the reviews were basically positive (though they were and I’m glad they were), it’s that these two reviewers happened to like what I’m trying to do. It’s no given in life, but it sure is nice when it happens.

 

How does he really look?

The human chameleon Zane can look like anyone, but when I first wrote Shape of Secrets (called y1 at the time) I was obsessed with how Zane really looked. My first cover included Zane as a child, and that guided my vision.

When I decided to rename my books, I needed new covers. Current fashion is to show the characters, so it looked like I had to find someone who could show the world what the adult Zane really looked like. I found a group called Deranged Doctor Design.

The first head DDD proposed for Zane was great, but he had too much facial hair. (My realistic shape shifter is unable to alter the dead hair cells on his head and on his face.)

DDD came back with a second option and it just wasn’t right. I didn’t know what Zane looked like, but it wasn’t this. I could tell.

The third attempt looked right as soon as I saw it. He became Zane without modification.

When it came time to create the last cover, we needed Zane to make a second appearance, but not with an identical face. This particular model did have many options to choose from, but unfortunately most of them weren’t so appropriate for the sort of book I was writing.

Zanes

 

PROPOSAL 2018-0814 S R Cronin b06 v4But among all the sexy options, there was another version of Zane that would work,  particularly when paired a body that fit well with my family friendly story.

It’s funny how this model now is Zane in my head.  I guess this is what he really looks like.

Learning to Juggle

I came home from a month long trip last fall, on fire. I knew what I was going to spend the next eight months doing. I just wasn’t sure how I was going to do it.

I knew I wanted to rewrite/heavily edit all six of my books to fit a grand vision. I wanted better titles, more marketable covers, less typos, more action and more sensitivity. Chapters had to be shorter, dialog snappier, and everything more pithy. Less Michener. More poet. Where to start?

I drew on my experiences in management in a former life to chart a course, knowing I would have to motivate and direct the most challenging human I’ve ever had to deal with — me.

I do like to make color-coded spreadsheets, so I let myself go wild. It didn’t look too bad. I can do this.

Now that I’m about half-way through this, it’s time to ask. How’s it going?

Well….. Book one is out there and I’m happy with it, but I don’t have nearly enough time to advertise or promote it.  It has a review tour going which I should be putting more energy into, and I just printed out a large-type copy for my narrator who has finished a chapter of my first ever audio book and is ready for more. The sound guy will have that chapter back to us for review this week. Yikes.

Book two is out there and I’m happy with it, but I’m struggling to even get basics done like make request reviews and order hard copies for myself.

Book three comes out in two weeks. It’s still with my final proofreader and that’s making me nervous. I don’t have the paperback cover yet because I ran so late in getting the text for the back cover to my designers.  Argghhh.

Book four is on hold, having been edited. It’s ready for my final read through which I was supposed to be starting next week but there is just no way.

Book five is being edited now, and the new cover is in progress. Been through two iterations on the cover and it’s looking good. Will get what is hopefully the final version on Wednesday.

I’m not even thinking about book six.

Honestly, this is all too much to hold in my head at once. I keep checking my spreadsheet thinking I’m forgetting some essential component somewhere. There’s got to be something I’m forgetting.

Sleep? Food? Wait. In the process of trying to juggle everything, I think I’m forgetting to enjoy this.

 

90001 words and ready

Last month I held my breath and input the information to change the name of my first novel. I was changing a few other things at the same time, like of the cover (of course) and how I present my name. For all my worry, the experience went remarkably well.

Now, I’m ready to do it again. Shape of Secrets is as done, double checked, and triple checked as it is going to get. I’m into formatting and prepping mode, with the hope of submitting all formats on Sunday the 17th, getting approval Monday the 18th.

The initial word count was 125,665. This new slim version comes it at exactly 90,001 words. I think that’s really cool for a book that used to be called y1.

Bitchy Editor is Back

I wanted to tweak my book One of One before I re-released it with a new title and cover. Last summer I gave it a gentle read, cutting more than I expected. Afterwards, I worried I had messed with the continuity, and this fall I decided I best do a quick second pass, just to make sure everything still flowed.

Hmm …. I don’t know what happened to the gentle reader, but when I started on it the second time through, I met my new alter ego. I’ve come to call her Bitchy Editor. She stepped out of my subconscious and sunk her teeth into my first book with a blood-thirsty zeal.

I wanted fast assurance that my text flowed well. She decided to look at every sentence and demand to know what it was doing in my book. Why does this matter? Who cares about this? Why is that in here?

The result was a better book. Maybe a little less charming here and there, but readers will never miss those cute detours I once took.

One of One is now ready for its January 17 release, and I’ve moved on to the same process with Shape of Secrets. Its gentle read happened last fall, and a few days ago Bitchy Editor took over. She’s got all sorts of problems with this book. Why doesn’t anyone here ever use a contraction when they speak? Nobody uses big words like that? What does that even mean?

She’s having a good time, I think. To be honest, it’s hard to tell. Shape of Secrets is taking shape, however, in new and better ways. I’ve set the release date for Monday February 18 and I hope to be ready to thrown this, my second creation, out into the world then with a joyful scream.

Almost my new cover

I love where Deranged Doctor Design is going with this cover. What do you think? I’m having such fun re-birthing my second novel. The newly named and highly edited new version will be out in mid-February and I can’t wait.

Curious to see the first two versions? Here’s the first proposal.

I liked it, but wanted more orange, and more of a sense of the tropics. Also, Zane’s shape-altering abilities force him to forego facial hair in the book, so Zane had to change. Finally, much as I like the lasso of fire, as I called it, on the first book, I didn’t want to commit to having it on all six covers. So here is the second version.

I liked everything about this one but Zane, or more specifically Zane’s head. I could tell we were getting close, though, and we were.